No Audio ⏸ From Exploration to Transformation What AI Success Looks Like Download report Global Insights on AI Adoption and ROI AI PULSE SURVEY | VOL 1 Dive into the results of Protiviti's inaugural AI Pulse Survey that illuminates the global landscape of AI adoption and return on investment (ROI). Uncover how an organization’s AI maturity as well as industry influences their ROI, how they gauge success as well as the diverse challenges they face in scaling AI adoption. Discover key takeaways and insights to help you advance on your AI journey. Register for webinar What your peers are saying about AI Adoption Key Findings Increased AI maturity = Increased ROI satisfaction Stages of AI Adoption and Maturity AI Interest is high, but many organizations are still figuring out how to implement it effectively. AI Investment Satisfaction: How ROI correlates with maturity The payoff is in the progression Key takeawaysThere’s a strong case for continued AI investment and scaling, especially if early results are promising.High initial investments in AI can delay returns in early stages of adoption, making it vital to set realistic ROI expectations in the early stages and demonstrate the potential to scale over time.Enhancing AI capabilities systematically can improve ROI. Organizations should develop a roadmap to progress through AI maturity stages, focusing on scaling AI applications, improving data infrastructure, and investing in AI talent.While the transformation stage is rare across all sectors, there’s a significant opportunity for first movers to gain competitive advantage by using AI not just for efficiency, but for innovation and market leadership. Challenges in optimizing AI AI Maturity drives varied challenges from use case confusion to data hurdles.Key takeawaysIntegrating AI with legacy systems is challenging due to incompatible data formats, outdated architecture, and limited API capabilities. These challenges peak in the middle stages of AI adoption, suggesting that developing a robust integration strategy early can alleviate issues as AI deployment scales. Fixing the issue requires a holistic approach, considering data compatibility, system architecture, change management, and more.Quality data is crucial for AI success, yet often overlooked early on. Without proper data, infrastructures fall short. As projects mature, data gaps and challenges become evident. Organizations should prioritize data availability and quality from the outset by assessing data needs during the governance and approval process and ensuring that data is resilient and secure. Continuous monitoring and updating of data strategies will enhance project success. Additionally, infrastructure must support the seamless integration and management of data.Ongoing learning and adaptation are essential for understanding AI use cases. Organizations should remain agile and refine their AI strategies as they progress through AI maturity stages. Defining AI Success What AI Success Looks Like AI maturity, industry and role drive AI success metricsKey TakeawaysCost savings and employee productivity are the most frequently cited key indicators of AI success, underscores the universal importance of reducing costs and improving workforce efficiency.An organization's maturity stage influences which indicators are perceived to be the most important for AI success. As organizations progress, the focus shifts from cost savings and process efficiency to productivity, efficiency, and growth.Establish a continuous feedback loop to monitor AI performance and make necessary adjustments. Consider how AI projects will contribute to innovation and competitive advantage over time. Involve all relevant stakeholders early to ensure buy-in and set realistic expectations. Support most needed to drive AI Success Build base capabilities to climb the maturity curveKey TakeawaysPeople: Train and upskill the workforce to address AI literacy and technical skills gaps. Business leaders should continuously learn and adapt.Process: Set clear use cases, measurable goals, and transparent performance measures. Involve key stakeholders early and develop robust data governance practices.Technology: Ensure tools integrate with existing systems, are scalable, and secure. Design adaptable infrastructure and use monitoring tools for iterative improvements. Meet the minds behind the report and insights Christine Livingston Christine is a managing director and global leader of our Artificial Intelligence practice, responsible for all AI-ML initiatives. She focuses on identifying opportunities for Artificial Intelligence, developing AI integration and adoption strategies, and incorporating AI-ML capabilities into enterprise solutions across several industries.Read more: Building foundations for AI success. Connect on LinkedIn Bryan Throckmorton Bryan Throckmorton is a Managing Director at Protiviti and leads the Global Digital Strategy & Transformation Segment. Throughout his 20+ year career, Bryan’s work has been on the leading edge of data driven and digital strategy and execution, transforming business processes and decision making to improve performance across a variety of industries.Read more: Accelerating AI adoption with bold strategies. Connect on LinkedIn Keep your finger on the AI Pulse Key links Additional Insights Key links Download the full report Coming August 19 – AI Pulse Survey #2 Results Learn about our AI Services Sign up for the webinar Take our Survey on Agentic AI Join us in the AI Studio Additional Insights Agentic AI: What It Is and Why Boards Should Care Empowering Finance: Integrating Agentic AI Into the Talent Model Read our latest AI perspectives and insights ✕ Scroll to top Home AI Adoption Increased AI maturity Defining AI Success Meet our experts Keep your finger on the AI Pulse Achieving Success with AI — Christine Livingston Image Building a solid foundation in the early phases of AI experimentation and adoption is vital for success. The most common mistake isn’t about setting expectations; rather, it’s about not having a clear understanding of what you are trying to accomplish with AI in the first place. Without this clarity, it’s challenging to maximize the full potential of AI and achieve the desired outcomes.To build a solid foundation during the early phases of AI experimentation and adoption, business leaders should begin with fundamental questions, starting with “Why?” Specifically, why are you trying to incorporate or leverage AI and what specific problems do you aim to solve? Addressing AI ChallengesA lack of structured approaches hampers many companies in developing AI solutions. As the survey shows, key challenges include:Defining clear project objectives: Without well-defined goals, projects can drift off course, wasting valuable resources.Integrating AI into existing systems: The “intelligence” in AI needs grounding in enterprise data and to be seamlessly integrated to existing systems to realize meaningful value.Validating data reliability: Ensuring data accuracy is essential for meaningful AI insights.Understanding AI SuccessExpected returns on AI investments vary across organizations depending on their maturity level. More than half of organizations in early AI adoption stages report returns below expectations, compared to only 7% in advanced stages, indicating that moving past early experimentation stages is critical to achieving meaningful business value.Perceived benefits also can change over time. For many companies, as they mature, their focus shifts from immediate cost savings to strategic growth, revenue enhancement, and innovation. Want to build momentum with AI? Think big, act fast — Bryan Throckmorton Image It is clear from the survey results that companies that are more mature in their AI capabilities are generating greater returns. The question then becomes, how do I build momentum and experience with AI so that I can progress through the stages to capture the most value? The era of slow, piecemeal AI implementation is over. Organizations need to move with speed when it comes to their AI efforts to not only succeed, but to successfully manage risks and turn challenges into opportunities. How do you do that? Here are a few ways to start:Craft a clear AI strategy: This strategy should focus on how you plan to add business value through specific use cases. Don’t move forward on a use case unless you understand what value levers you are going to pull. If you can’t create an excel sheet with at least a back-of-the-napkin view of the potential value, perhaps it is best to start with another use case. Identify areas where AI can enhance productivity, reduce workloads, and improve processes — but it requires a shift in behavior and mindset.Balance big and small thinking: Starting with use cases that can be easily prototyped and proven is the best way to begin. However, as you gain more experience, it is important to look at overall business processes holistically to see how they can transform. Whether this involves linking use cases together or conducting some strategic exercises to explore the art of the possible, being able to think big and small helps drive impact.Consider an AI COE: Even leaders in the space sometimes struggle to consistently and repeatably deliver AI projects to the business. Consolidating limited AI resources and putting in place a Target Operating Model for AI initiatives can help accelerate progression to maturity. A great operating model includes a Risk framework, to keep opportunities and risks in balance.Rethink job roles and employee engagement: Many organizations hesitate to rethink job roles due to fear of alienating their workforce. However, recent advancements in generative AI, like ChatGPT, show that employees can appreciate AI’s benefits. Many are already using AI tools like Microsoft Copilot to simplify tasks, enhance creativity, and boost efficiency.Develop a solid AI communication strategy: Communicate the highest priority use cases and processes with the most transformation potential.Think big, act fast: The pandemic showed how quickly digital transformation can happen when survival is at stake. The rapid pace of AI technology means that both opportunities and risks abound, with both existing competitors and new competitors looking to gain an advantage. Building the organizational muscles to move quicker will ensure success. Image